Toyota Company Community Initiatives

May 9th, 2012 by admin Leave a reply »

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In a bid to present themselves as a company that keeps their corporate responsibilities high up, the Toyota company has been conducting a number of crash courses aimed for teens around the United States. To many opinion leaders in the industry, this gesture is welcome although in a number of senses overdue. The company has long prided itself as a manufacturer of safe cars.

This perception was dealt a major blow just a couple of years ago when Toyota models were found to have acceleration problems. When these problems led to a number of fatalities, the company was forced to make a series very costly recalls. In many ways, the company is still struggling to emerge from the shadows that this event brought about. It is also an indication that the company is finally waking up from the losses inflicted by the Japanese Tsunami and subsequent earthquake.

The latest initiative is as well an acknowledgement that making models that are decidedly safe is one thing. The only assurance that this becomes living proof is if the drivers themselves are adept at the task. The courses are meant to bring young drivers into close touch with what implications of reckless driving are. The programs are meant to run over a number of days and are conducted in close association with local authorities to ensure legitimacy.

To add to the effectiveness of the programs, Toyota insists on carrying the tutelage when the teenagers are in the company of their parents. The supervisory role of parents serves to inculcate the respect of authority and experienced hands. The parents also have the unique chance of learning to put a level of trust on the ability of their young ones.

Another crucial aspect of these courses are talks by crash survivors drawn from the local community. Their experiences are not meant to scare the teen participants but rather to inculcate in them a sense for regarding safety as they ought to. The presence of the parents throughout is meant to induce them into becoming lifelong coaches to oversee the driving experience of their children.

As corporate responsibility campaigns go, a special place has to be reserved for those that seek to engage with vulnerable in the community. Recognizing that teenage drivers can be responsible on the road is commendable of the Toyota company corporate initiative. The safety courses they have initiated will no doubt lead to erasing some of the damage done by some recent safety issues affecting their models.